In the world of marketing and advertising, your work is never over. No, there is not a silver bullet that used just once, will do all that you are hoping for. Marketing and advertising require reinventing on a regular basis without neglecting your branding message. So how do you create an effective marketing campaign that inspires, promotes and retains brand […]
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01
Sep
2016
Marketing Is Ongoing!
01
Jul
2016
How to Survive a Down Economy
Generating sales leads is the key to a business’ survival, especially in a down economy. I am always surprised when I meet with a business owner who expresses that they can’t afford to do any marketing or advertising in this slow economy. My response is always the same, “How can you afford not to?” For those of you who struggle […]
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02
Apr
2016
Why You Need A Print Expert
If you are going to spend the money to have a special piece of information designed and printed, you really need to speak with a print expert. Many aspects play a part in developing your project, and they all start and end with: your goal for this particular piece; your target audience; and, of course, your budget. Although a well-produced […]
Read moreGuerrilla marketing, as described by J. Levinson in his book Guerrilla Marketing, is an unconventional way of performing marketing activities (primarily promotion) on a very low budget. Levinson claims that small entrepreneurial firms are very different from large firms. And we agree. He quotes a Harvard Business Review article by Welsh and White which says that small business is not […]
Read moreHave you ever wondered what the difference is between editing, copyediting and proofreading? The terms can be confusing because they are often incorrectly used interchangeably. You’ve heard of film editors who cut, paste and change the film for the best viewing experience. Well, editors do the same thing with words. We correct mistakes, change sentence structure and add or remove […]
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01
Jul
2015
Branding 101
Do you believe branding is only for large corporations like Nike, McDonalds, Southwest Airlines and others? Not so. Branding is about making your business be remembered by your prospective customers or clients, so that when they need a particular product or service, they think of you first. Why does McDonalds do so much advertising? They want their brand to be […]
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02
Apr
2015
Tried and Proven Marketing Ideas
As we are looking at the last quarter of the year and starting to think about the new year, we thought it might be useful to remind you of tried and proven marketing ideas that any business should have in their marketing mix and budget. Your overall marketing budget should include: • Print advertising • Design and printing costs for […]
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02
Jan
2015
Businesses All Want the Same Things—Don’t They?
Most businesses owners believe that their business is different from all others. This may be true in some senses of the word, but in the area of marketing and what a business wants, most companies are usually very similar. Businesses want to keep or improve their margins, get more bang for their buck from their marketing and advertising, attract and […]
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02
Jan
2014
SWOT- The Must Have for Any Business!
What is SWOT and why is it important? SWOT analysis is an effective tool for helping you identify where to concentrate your business efforts. Want to match your company’s strengths with the best market opportunities? Need to improve your processes or try to figure out how to compete with your competitors or other market factors like the economy? Then you […]
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