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Marketing Is Ongoing!

In the world of marketing and advertising, your work is never over.  No, there is not a silver bullet that used just once, will do all that you are hoping for.  Marketing and advertising require reinventing on a regular basis without neglecting your branding message.  So how do you create an effective marketing campaign that inspires, promotes and retains brand […]

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How to Survive a Down Economy

Generating sales leads is the key to a business’ survival, especially in a down economy. I am always surprised when I meet with a business owner who expresses that they can’t afford to do any marketing or advertising in this slow economy.  My response is always the same, “How can you afford not to?” For those of you who struggle […]

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Why You Need A Print Expert

If you are going to spend the money to have a special piece of information designed and printed, you really need to speak with a print expert. Many aspects play a part in developing your project, and they all start and end with: your goal for this particular piece; your target audience; and, of course, your budget. Although a well-produced […]

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What is Guerrilla Marketing and Is It Right For Your Business?

Guerrilla marketing, as described by J. Levinson in his book Guerrilla Marketing, is an unconventional way of performing marketing activities (primarily promotion) on a very low budget. Levinson claims that small entrepreneurial firms are very different from large firms.  And we agree. He quotes a Harvard Business Review article by Welsh and White which says that small business is not […]

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The Difference Between Editing, Copyediting and Proofreading

Have you ever wondered what the difference is between editing, copyediting and proofreading? The terms can be confusing because they are often incorrectly used interchangeably. You’ve heard of film editors who cut, paste and change the film for the best viewing experience. Well, editors do the same thing with words. We correct mistakes, change sentence structure and add or remove […]

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Tried and Proven Marketing Ideas

As we are looking at the last quarter of the year and starting to think about the new year, we thought it might be useful to remind you of tried and proven marketing ideas that any business should have in their marketing mix and budget. Your overall marketing budget should include: • Print advertising • Design and printing costs for […]

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Businesses All Want the Same Things—Don’t They?

Most businesses owners believe that their business is different from all others.  This may be true in some senses of the word, but in the area of marketing and what a business wants, most companies are usually very similar.  Businesses want to keep or improve their margins, get more bang for their buck from their marketing and advertising, attract and […]

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Print Is More Real To The Brain

According to the case study “Using Neuroscience to Understand the Role of Direct Mail” by global branding agency Millward Brown, physical media like print leave a “deeper footprint” in the brain. This was true even after controlling for the increase in sensory processing for tangible items. “The team from Millward Brown and Bangor University came up with a powerful and […]

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How To Grab Your Prospect’s Attention

Does your marketing material grab your prospect’s attention long enough to convince them to investigate further?  If not, you are probably missing out on opportunities that could get your reader to take some desired action, such as visiting your website or calling. If you received your own marketing piece, ask yourself: Does your headline grab you enough to want to […]

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