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Traditional Marketing

Tried and Proven Marketing Ideas

As we are looking at the last quarter of the year and starting to think about the new year, we thought it might be useful to remind you of tried and proven marketing ideas that any business should have in their marketing mix and budget.

Your overall marketing budget should include:
• Print advertising
• Design and printing costs for all print materials, direct mail, brochures and press releases
• Web site development and enhancements
• SEO & SEM (search engine optimization and search engine marketing)
• Public relations (PR)
• Trade shows
• Special events

Don’t forget to add postage costs to your budget.

Determine a dollar amount for each of the above categories. Keep in mind, it is usually easier to begin with a base amount for the entire marketing budget, and then divide it into subcategories. Although each business’s marketing budget will differ, below is one of the most common methods used to allocate funds:

Percentage-of-Sales:
Allocating a specified percentage of sales revenue is one of the most popular methods for developing a marketing budget. The average allocation usually ranges between 9-12% of the annual budget, while the smallest businesses may go as low as 2%. If a business is launching a new product or service, advertising and publicity needs are greater, so the percentage will increase. The main advantage to using a percentage of sales is that the marketing budget will increase, or decrease, with the sales revenue of the company. The marketing budget will never spin out of control and deplete sales revenue.

At Marketing À La Carte we can help you identify marketing tactics that would best benefit your marketing goals and budget. Give us a call at (707) 745-3738 for a non-obligatory consultation.

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