In the world of marketing and advertising, your work is never over. No, there is not a silver bullet that used just once, will do all that you are hoping for. Marketing and advertising require reinventing on a regular basis without neglecting your branding message. So how do you create an effective marketing campaign that inspires, promotes and retains brand […]
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01
Sep
2016
Marketing Is Ongoing!
01
Jul
2015
Branding 101
Do you believe branding is only for large corporations like Nike, McDonalds, Southwest Airlines and others? Not so. Branding is about making your business be remembered by your prospective customers or clients, so that when they need a particular product or service, they think of you first. Why does McDonalds do so much advertising? They want their brand to be […]
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