In the world of marketing and advertising, your work is never over. No, there is not a silver bullet that used just once, will do all that you are hoping for. Marketing and advertising require reinventing on a regular basis without neglecting your branding message. So how do you create an effective marketing campaign that inspires, promotes and retains brand […]
Read moreMarketing Is Ongoing!
Branding 101
Do you believe branding is only for large corporations like Nike, McDonalds, Southwest Airlines and others? Not so. Branding is about making your business be remembered by your prospective customers or clients, so that when they need a particular product or service, they think of you first. Why does McDonalds do so much advertising? They want their brand to be […]
Read moreMarketing and Donor Requests
According to the American Marketing Association, marketing is defined as “…the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” Nearly all nonprofit organizations have a goal or objective they want to attain. In the process of reaching that goal, they need “donors” who […]
Read moreSEO vs. SEM
Are you confused by the terms “search engine optimization” vs. “search engine marketing?” What’s the Difference? The terms “search engine optimization” and “search engine marketing” are often incorrectly used interchangeably. It’s important to note that these two terms have different meanings. Search engine optimization (SEO) is actually a component of search engine marketing. SEO is the act of optimizing a […]
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