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Archive for the ‘Online Marketing’ Category

Marketing Is Ongoing!

In the world of marketing and advertising, your work is never over.  No, there is not a silver bullet that used just once, will do all that you are hoping for.  Marketing and advertising require reinventing on a regular basis without neglecting your branding message.  So how do you create an effective marketing campaign that inspires, promotes and retains brand […]

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Marketing and Donor Requests

According to the American Marketing Association, marketing is defined as “…the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” Nearly all nonprofit organizations have a goal or objective they want to attain. In the process of reaching that goal, they need “donors” who […]

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SEO vs. SEM

Are you confused by the terms “search engine optimization” vs. “search engine marketing?” What’s the Difference? The terms “search engine optimization” and “search engine marketing” are often incorrectly used interchangeably. It’s important to note that these two terms have different meanings. Search engine optimization (SEO) is actually a component of search engine marketing. SEO is the act of optimizing a […]

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