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The Team

We’ve assembled a team of approximately 15 marketing professionals with their own individual specialties and years of experience. We then customize a specific team for your project allowing you to use an individual service or take advantage of our expertise for an entire turnkey project. Some of our key players include:

Vicki Garcia

President – Copywriter – Editor – Proofreader – Print Production Management

Vicki Garcia brings more than 28 years of experience in production management, editing (Chicago & AP styles), copywriting, proofreading, advertising and printing to Marketing À La Carte. She began at a daily newspaper, then worked as a proofreader and production manager for an advertising agency.

Her love of the printing process inspired her to represent commercial printers, serving such companies as Disneyland, Hyundai, Quest Diagnostics, Yamaha and Verizon. She gained a reputation among her clients as being detail-oriented, knowledgeable, dogged and all about service—delivering on-time and on-budget.

Starting in 2002, she made broader use of all of her skills as senior marketing manager/editor for Copia: The American Center for Wine, Food & the Arts, where she served as copywriter, editor, proofreader and production manager for all print advertising and collateral, including a 32-page quarterly magazine.

Vicki’s education includes a BA in English/Spanish from U.C. Davis (where she met her husband of 31 years), and continuing education in writing, print production, graphic design, desktop publishing, sales, management and language.

John Garcia

CMO – Strategy – Concept – Branding– Sales – Marketing

John has worked in advertising, sales and direct mail marketing for over 25 years. From national and statewide political campaigns to local public and private agency and business promotions, John has worked with companies and organizations of all sizes to develop and implement marketing and promotional campaigns that work. Having graduated from U.C. Davis, where he met his wife of over 31 years, John joined the Marketing À La Carte team in 2009 and enjoys helping people accomplish their goals of business success.


Strategy – Concept – Art Direction – Graphic Design

Doug has enjoyed a career in the advertising business that spans decades. Great creative, he says, is the process of communicating brand distinction through the perfect marriage of image, copy and design. “Just saying it isn’t enough—the message needs to be arresting, relevant, and most of all, fun.” Most importantly, he says, you don’t have to have a lot of money to create a great message. “If the idea is strong enough you don’t need a lot of bells and whistles. Great work can be done on even miniscule budgets.”

He’s conceived and designed all sorts of projects—international advertising campaigns, sales promotions and collateral, direct mail, video, television commercials, and web design. Clients have included Robert Mondavi Winery, Del Monte Corporation, Pacific Gas & Electric Co., Knight-Ridder, Brown-Forman Wine Group, and Ronnie Lott’s All Stars.

“There’s no better reward than having a client see your work and be overjoyed, awed, or even emotionally moved. That’s what I aim for. I just love what I do.”


Project Manager – Copywriter – Editor – Proofreader – Public Relations

Laura’s strong organizational ability, attention to detail and outstanding editing skills have combined to create a successful communications and marketing track record. From strategic planning for marketing major hospital service lines, to managing communications campaigns, to developing diverse collateral publications as well as interactive online products and videos, Laura has done it all. Her professional experience includes work for John Muir Health, CALSTAR (air ambulance service), the American Heart Association, the American Academy of Ophthalmology, and more. Laura has a BA from Stanford University and an MS from Columbia University in Journalism.


Website Developer – Webmaster

With strong troubleshooting skills at all levels, Bill is highly skilled in the development of new sites that define and solve customers’ business presentations. Proficient in using a variety of web tools, code libraries and applications, he has a strong ability to reverse engineer code and web navigation to enhance usability experience with search and general data retrieval. Familiar with database-driven websites (WordPress, Drupal, Cold Fusion 5) and content management system (CMS) tools, he is a detail-oriented website developer with superior electronic design skills. He is proficient in Dreamweaver Suite 8 – CS5, CSS, 508 and ADA requirements, DW Templates and HTML hand-coding. Bill provides network support across multiple platforms. He is SEO/SEM savvy and has experience in ADwords and Google mapping for placement in search engines.


Graphic Design

Graphic designer Cori Kesler works with customers to get the most from their advertising, design, print and marketing budgets without cutting corners or sacrificing service. Her number one goal is to keep clients happy by making collaborations as easy as possible.

She has developed logos and corporate identity systems, websites and advertising campaigns. Her collateral projects have ranged from invitation packages to brochures to newsletters to annual reports. Her customers have included The Cannery, the Sachs Foundation, Computer Using Educators (CUE), Copia: The American Center for Wine, Food & the Arts, the Girl Scouts, Napa Valley Museum and the Yerba Buena Center for the Arts.


Other specialists include graphic designers, writers, social media experts, photographers, videographers, web designers, project managers, variable data and direct mail specialists, and vendors such as printers, fulfillment houses, custom and unique product suppliers and specialists in all areas of promotion and marketing.