(707) 745-3738

Archive for the ‘Techniques’ Category

Marketing Is Ongoing!

In the world of marketing and advertising, your work is never over.  No, there is not a silver bullet that used just once, will do all that you are hoping for.  Marketing and advertising require reinventing on a regular basis without neglecting your branding message.  So how do you create an effective marketing campaign that inspires, promotes and retains brand […]

Read more

How to Survive a Down Economy

Generating sales leads is the key to a business’ survival, especially in a down economy. I am always surprised when I meet with a business owner who expresses that they can’t afford to do any marketing or advertising in this slow economy.  My response is always the same, “How can you afford not to?” For those of you who struggle […]

Read more

Businesses All Want the Same Things—Don’t They?

Most businesses owners believe that their business is different from all others.  This may be true in some senses of the word, but in the area of marketing and what a business wants, most companies are usually very similar.  Businesses want to keep or improve their margins, get more bang for their buck from their marketing and advertising, attract and […]

Read more

How To Grab Your Prospect’s Attention

Does your marketing material grab your prospect’s attention long enough to convince them to investigate further?  If not, you are probably missing out on opportunities that could get your reader to take some desired action, such as visiting your website or calling. If you received your own marketing piece, ask yourself: Does your headline grab you enough to want to […]

Read more

Engage Your Customers/Prospects

Creating advertising copy that connects with key emotions is critical to grabbing customers’ attention. Below are five key “emotional factors” that frequently influence people’s buying decisions. Incorporating one or two of these in your advertising copy is sure to stir their emotions and get them hooked on what you’re selling. Value has become a hot trend in marketing. And while […]

Read more

Summer Marketing Ideas

During the summer many businesses feel the challenges of slower sales if they aren’t in the vacation, summer or hospitality-type industries. Don’t do like many and go on vacation now! This is the time to ramp it up and take advantage of the slower business cycle and revitalize your existing customer relationships. Some of the easiest marketing can also be […]

Read more

Direct Mail Marketing

Many people believe that traditional marketing has no place anymore with all the electronic options now available. Having used both successfully, I believe the combination of the two is the best marketing approach to obtain the highest response rates from your efforts. So how do you improve the success rates of your direct mail? One of the biggest advantages of […]

Read more

Marketing and Donor Requests

According to the American Marketing Association, marketing is defined as “…the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” Nearly all nonprofit organizations have a goal or objective they want to attain. In the process of reaching that goal, they need “donors” who […]

Read more