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SWOT- The Must Have for Any Business!

What is SWOT and why is it important? SWOT analysis is an effective tool for helping you identify where to concentrate your business efforts. Want to match your company’s strengths with the best market opportunities? Need to improve your processes or try to figure out how to compete with your competitors or other market factors like the economy? Then you […]

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Engage Your Customers/Prospects

Creating advertising copy that connects with key emotions is critical to grabbing customers’ attention. Below are five key “emotional factors” that frequently influence people’s buying decisions. Incorporating one or two of these in your advertising copy is sure to stir their emotions and get them hooked on what you’re selling. Value has become a hot trend in marketing. And while […]

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Summer Marketing Ideas

During the summer many businesses feel the challenges of slower sales if they aren’t in the vacation, summer or hospitality-type industries. Don’t do like many and go on vacation now! This is the time to ramp it up and take advantage of the slower business cycle and revitalize your existing customer relationships. Some of the easiest marketing can also be […]

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Direct Mail Marketing

Many people believe that traditional marketing has no place anymore with all the electronic options now available. Having used both successfully, I believe the combination of the two is the best marketing approach to obtain the highest response rates from your efforts. So how do you improve the success rates of your direct mail? One of the biggest advantages of […]

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Some of our Favorite Marketing Tips

Direct Mail Marketing Here are some of our favorite direct marketing tips to get the most out of your campaign. Personalize whenever and as often as possible Keep your message short and to the point Pictures and white space will help break up copy and have more eye appeal Keep the message positive Offer a free trial—this will help eliminate […]

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Marketing and Donor Requests

According to the American Marketing Association, marketing is defined as “…the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” Nearly all nonprofit organizations have a goal or objective they want to attain. In the process of reaching that goal, they need “donors” who […]

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SEO vs. SEM

Are you confused by the terms “search engine optimization” vs. “search engine marketing?” What’s the Difference? The terms “search engine optimization” and “search engine marketing” are often incorrectly used interchangeably. It’s important to note that these two terms have different meanings. Search engine optimization (SEO) is actually a component of search engine marketing. SEO is the act of optimizing a […]

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