Direct Mail Marketing
Here are some of our favorite direct marketing tips to get the most out of your campaign.
- Personalize whenever and as often as possible
- Keep your message short and to the point
- Pictures and white space will help break up copy and have more eye appeal
- Keep the message positive
- Offer a free trial—this will help eliminate some of the fear of risk
- Use bullet points
- Get it “write”—hire a professional copywriter
- Make sure the offer is easy to understand
- Success stories and testimonials are always good to use
- Offer must be easy to understand and obtain
- Limit the offer to a time or the number of first responders
- Make sure your font size is easy to read and the same font is used throughout
- You’ve got to give the reader instructions on what you want them to do—a “call to action”
- Mail frequently
- To increase your response rate, offer a free item or service
- What is your hook to get the reader to respond?
- Show website on your mailer to direct recipients to your site for more detailed information
- Use graphics and color to support the message and text
- Why should someone buy? You’ve got to tell them why.
- Test and Track all responses and adjust your campaign accordingly
Try these and see the success of your marketing campaign improve.