According to the case study “Using Neuroscience to Understand the Role of Direct Mail” by global branding agency Millward Brown, physical media like print leave a “deeper footprint” in the brain. This was true even after controlling for the increase in sensory processing for tangible items. “The team from Millward Brown and Bangor University came up with a powerful and (more...)
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14
Feb
2012
Print Is More Real To The Brain
08
Oct
2011
Marketing and Donor Requests
According to the American Marketing Association, marketing is defined as “Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” Nearly all non-profit organizations have a goal or objective they want to attain. In the process of reaching that goal, they need (more...)
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11
Apr
2011
Engage Your Customers/Prospects
Creating advertising copy that connects with key emotions is critical to grabbing customers’ attention. Below are five key “emotional factors” that frequently influence people’s buying decisions. Incorporating one or two of these in your advertising copy is sure to stir their emotions and get them hooked on what you’re selling. Value has become a hot trend in marketing. And while (more...)
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15
Jan
2011
Direct Mail Marketing
Many people believe that traditional marketing has no place anymore with all the electronic options now available. Having used both successfully, I believe the combination of the two is the best marketing approach to obtain the highest response rates from your efforts. So how do you improve the success rates of your direct mail? One of the biggest advantages of (more...)
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14
Dec
2010
Some of our Favorite Marketing Tips
Direct Mail Marketing. Here are some of our favorite direct marketing tips to get the most out of your campaign. Personalize whenever and as often as possible Keep your message short and to the point Pictures and white space will help breakup copy and have more eye appeal Keep the message positive Offer a free trial-this will help eliminate some (more...)
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