In the world of marketing and advertising, your work is never over. No, there is not a silver bullet that used just once, will do all that you are hoping for. Marketing and advertising require reinventing on a regular basis without neglecting your branding message. So how do you create an effective marketing campaign that inspires, promotes and retains brand […]
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01
Sep
2016
Marketing Is Ongoing!
01
Jul
2016
How to Survive a Down Economy
Generating sales leads is the key to a business’ survival, especially in a down economy. I am always surprised when I meet with a business owner who expresses that they can’t afford to do any marketing or advertising in this slow economy. My response is always the same, “How can you afford not to?” For those of you who struggle […]
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01
Jul
2015
Branding 101
Do you believe branding is only for large corporations like Nike, McDonalds, Southwest Airlines and others? Not so. Branding is about making your business be remembered by your prospective customers or clients, so that when they need a particular product or service, they think of you first. Why does McDonalds do so much advertising? They want their brand to be […]
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02
Jan
2015
Businesses All Want the Same Things—Don’t They?
Most businesses owners believe that their business is different from all others. This may be true in some senses of the word, but in the area of marketing and what a business wants, most companies are usually very similar. Businesses want to keep or improve their margins, get more bang for their buck from their marketing and advertising, attract and […]
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11
Sep
2013
Engage Your Customers/Prospects
Creating advertising copy that connects with key emotions is critical to grabbing customers’ attention. Below are five key “emotional factors” that frequently influence people’s buying decisions. Incorporating one or two of these in your advertising copy is sure to stir their emotions and get them hooked on what you’re selling. Value has become a hot trend in marketing. And while […]
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05
Jan
2013
Direct Mail Marketing
Many people believe that traditional marketing has no place anymore with all the electronic options now available. Having used both successfully, I believe the combination of the two is the best marketing approach to obtain the highest response rates from your efforts. So how do you improve the success rates of your direct mail? One of the biggest advantages of […]
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04
Jan
2012
Marketing and Donor Requests
According to the American Marketing Association, marketing is defined as “…the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” Nearly all nonprofit organizations have a goal or objective they want to attain. In the process of reaching that goal, they need “donors” who […]
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