USPS Summer Mobile Barcode Promotion
The Mobile Barcode Promotion is a 2% discount offered by the USPS between July 1, 2025 and August 31, 2012. You may take advantage of this promotion if you place a 2-dimensional (2D) barcode (such as a QR code) on your mail pieces or on the materials inside. The barcode must encode a web address for a web site that meets USPS requirements. Your customers who own smart phones can then scan the barcode with their phone to visit the web site.
To Qualify for the Mobile Barcode Promotional Discount
To qualify for the discount, you must satisfy the USPS requirements, including:
• You must register with USPS to participate in the promotion. You may register on or after May 1, 2012.
• All mail pieces in your mailing must have a 2D barcode on either the outside of the mail piece or on the materials inside the mail piece. The 2D barcode must encode a link to a website that allows your customer to purchase a product or service, or to a web address that is personalized for the customer.
• The web address used in the barcode must be to a site that is mobile optimized (designed specifically for use on a mobile device).
• Your mailing must be presorted for First-Class Mail or Standard Mail flats, letters or cards.
• The mailing date of your mailing must fall between July 1st and August 31st, 2012.
• You must submit all postal documentation electronically via Postal Wizard, Mail.dat files or Mail.xml. You may have to go through certification if you are not using the latest version of Mail.dat or Mail.xml.
• You must pay the postage for the mailing using a permit imprint.
• Some incentive discounts cannot be applied in conjunction with this promotion. Non-profit, Full Service Intelligent Mail and entry point discounts can still be applied.
The United States Postal Service provides resources that include full details. You may visit https://ribbs.usps.gov/index.cfm?page=mobilebarcode or contact [email protected].
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