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Logo – Napa Valley Rocks

napavalleyrocks_logo

Logo design is much more than just developing a pretty icon. A logo needs to immediately express an idea visually, while maintaining a company’s brand, requiring deep thought on our designer’s part. This logo was developed for a special project meant to educate wine buyers about what makes Napa Valley wines special–a combination of the valley’s geology, topography and climate. It also clearly implied the wines “rock” ie are awesome (try some!). Branding continuity was obtained through the use of a font. Incidentally, the project also included actual rock samples.