Logo design is much more than just developing a pretty icon. A logo needs to immediately express an idea visually, while maintaining a company’s brand, requiring deep thought on our designer’s part. This logo was developed for a special project meant to educate wine buyers about what makes Napa Valley wines special-a combination of the valley’s geology, topography and climate. It also clearly implied the wines “rock” ie are awesome (try some!). Branding continuity was obtained through the use of a font. Incidentally, the project also included actual rock samples.