Have you ever wondered what the difference is between editing, copyediting and proofreading? The terms can be confusing because they are often incorrectly used interchangeably. You’ve heard of film editors who cut, paste and change the film for the best viewing experience. Well, editors do the same thing with words. We correct mistakes, change sentence structure and add or remove (more...)
Read more
20
Jul
2012
SWOT- The Must Have for Any Business!
What is SWOT and why is it important? SWOT analysis is an effective tool for helping you identify where to concentrate your business efforts. Want to match your company’s strengths with the best market opportunities? Need to improve your processes or try to figure out how to compete with your competitors or other market factors like the economy? Then you (more...)
Read more
15
Jun
2012
USPS 2012 Summer Discount Promotion
USPS Summer Mobile Barcode Promotion The Mobile Barcode Promotion is a 2% discount offered by the USPS between July 1, 2025 and August 31, 2012. You may take advantage of this promotion if you place a 2-dimensional (2D) barcode (such as a QR code) on your mail pieces or on the materials inside. The barcode must encode a web address (more...)
Read more
08
Oct
2011
Marketing and Donor Requests
According to the American Marketing Association, marketing is defined as “Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” Nearly all non-profit organizations have a goal or objective they want to attain. In the process of reaching that goal, they need (more...)
Read more
15
Jan
2011
Direct Mail Marketing
Many people believe that traditional marketing has no place anymore with all the electronic options now available. Having used both successfully, I believe the combination of the two is the best marketing approach to obtain the highest response rates from your efforts. So how do you improve the success rates of your direct mail? One of the biggest advantages of (more...)
Read more
14
Dec
2010
Some of our Favorite Marketing Tips
Direct Mail Marketing. Here are some of our favorite direct marketing tips to get the most out of your campaign. Personalize whenever and as often as possible Keep your message short and to the point Pictures and white space will help breakup copy and have more eye appeal Keep the message positive Offer a free trial-this will help eliminate some (more...)
Read more