Some of our Favorite Marketing Tips

14 Dec 2010

Here are some of our favorite direct marketing tips to get the most out of your campaign.

Personalize whenever and as often as possible
Keep your message short and to the point
Pictures and white space will help breakup copy and have more eye appeal
Keep the message positive
Offer a free trial-this will help eliminate some of the fear of risk.
Use bullet points
Get it write-Hire a professional copywriter
Make sure the offer is easy to understand
Success stories and testimonials are always good to use
Offer must be easy to understand and obtain
Limit the offer to a time or the number of first responders
Make sure your font size is easy to read and the same font is used throughout
You’ve got to give the reader instructions on what you want them to do- a call to action
Mail frequently
To increase your response give a free?
What is your hook to get the reader to respond?
Show website on your mailer to direct recipients to your site for more detailed information
Use graphics and color to support the message and text
Why should someone buy? You’ve got to tell them why.
Test and Track all responses and adjust your campaign accordingly

Try these and see the success of your marketing campaign improve.

Marketing