In the world of marketing and advertising, your work is never over. No, there is not a silver bullet that used just once, will do all that you are hoping for. Marketing and advertising require reinventing on a regular basis without neglecting your branding message. So how do you create an effective marketing campaign that inspires, promotes and retains brand […]
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01
Sep
2016
Marketing Is Ongoing!
01
Jul
2015
Branding 101
Do you believe branding is only for large corporations like Nike, McDonalds, Southwest Airlines and others? Not so. Branding is about making your business be remembered by your prospective customers or clients, so that when they need a particular product or service, they think of you first. Why does McDonalds do so much advertising? They want their brand to be […]
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11
Sep
2013
Engage Your Customers/Prospects
Creating advertising copy that connects with key emotions is critical to grabbing customers’ attention. Below are five key “emotional factors” that frequently influence people’s buying decisions. Incorporating one or two of these in your advertising copy is sure to stir their emotions and get them hooked on what you’re selling. Value has become a hot trend in marketing. And while […]
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05
Jan
2013
Direct Mail Marketing
Many people believe that traditional marketing has no place anymore with all the electronic options now available. Having used both successfully, I believe the combination of the two is the best marketing approach to obtain the highest response rates from your efforts. So how do you improve the success rates of your direct mail? One of the biggest advantages of […]
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04
Sep
2012
Some of our Favorite Marketing Tips
Direct Mail Marketing Here are some of our favorite direct marketing tips to get the most out of your campaign. Personalize whenever and as often as possible Keep your message short and to the point Pictures and white space will help break up copy and have more eye appeal Keep the message positive Offer a free trial—this will help eliminate […]
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